Our process
Find what’s costing you sales, fix it, and keep improving.
Every project starts by finding where shoppers drop off. Then we fix the pages that decide sales, from a few targeted changes to a full redesign, and keep improving them after launch.
Why we start with a diagnosis, not a redesign.
When sales stall, most brands reach for
- More ads
- Another app
- A discount
- A new look
But if the site is losing shoppers, sending more people to it just makes every visit cost more. And a new look with no clear reason behind it can sell worse than the old one.
What we do instead
- Find where shoppers drop off
- Learn why they leave
- Tie every change to what we find
- Fix the biggest problems first
Once we know where and why people drop off, you only spend on the changes most likely to increase sales.
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Before we start
A short intro call
We’ll talk through what’s not working, where you want to grow and what’s coming up, like a launch or a new retailer. If there’s a fit, we’ll recommend the right first step.
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Diagnose
Find where you’re losing sales.
We find where shoppers drop off, why, and what it’s costing you.
What we look at
- The path from landing to checkout, in your analytics
- Whether your ad claims and offers carry through to the pages shoppers land on
- Product, collection and cart pages, mobile first
- Whether your messaging quickly shows a first-time visitor why to pick you
- Your where-to-buy and retail-buyer path
- Apps, speed and AI search readiness
- What you get
- A detailed written report with a prioritized list of fixes, ranked by impact, and suggestions for each one. A recorded walkthrough shows every finding on your actual site, and we go through it together on a call. We also record your baseline numbers, so we can measure what changes later. The report is yours to keep, whether we do the fixes or you take it to your own team.
- Timeline
- 1 to 2 weeks
- From you
- Access to Shopify and your analytics, and a short kickoff call.
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Fix
Fix what’s costing you orders.
Before any design, we pin down what makes you the obvious pick and what each audience needs to see, from first-time shoppers to retail buyers. Then we fix the pages that decide sales around it.
We’ll recommend the smallest change that gets the result. Before any work starts, you’ll get a fixed scope, timeline and price based on what we found.
The audit sets the size.
A few targeted changesTo product pages and the buying flow, when that’s enough.
A full redesignWhen the site has outgrown its launch version.
What you get
- Clearer messaging on the pages that decide sales
- New UX/UI design for those pages, built on Shopify
- A clear path for each audience: shop online, find in store, wholesale
- Product pages set up for search and AI shopping tools
- Tracking in place to measure what changes
- A walkthrough so your team can update the site without a developer
- Timeline
- A few weeks for targeted fixes, 6 to 10 weeks for a full redesign
- From you
- What you know about your customers and products at kickoff, and feedback at a few set review points.
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Improve
Keep improving so more visitors buy.
Launch is only the starting point. We watch how real shoppers use the new pages, then keep refining by fixing new drop-offs, testing changes where you have the traffic, and building your visibility in Google and AI search.
What you get
- Monthly improvements based on analytics and how shoppers behave
- A/B tests where traffic allows
- SEO and AI search work
- A monthly report on what changed and what’s next
- Timeline
- Ongoing, month to month
- From you
- A short monthly check-in to review the report and agree on next month’s focus.
+16.5% average order value after a Shopify redesign
“The redesign improved the shopping flow, increased average order value, and generated more wholesale and corporate inquiries.”
Margaret BarrowCEO and Founder, It’s Nola
Do we have to start with the audit?
We highly recommend it. A redesign built on guesses can look better and sell worse, so the audit makes sure the work goes where it’ll move your numbers. The fee goes toward the next step if you move forward within 60 days. If you have a launch date coming up, we can start with a landing page and run the audit alongside it.
How involved does our team need to be?
Not very. For a project, we’ll need access to Shopify and your analytics (that’s how we see where shoppers actually leave), a kickoff conversation, and quick feedback at a few review points. On an ongoing plan, it’s a short monthly check-in to review the report and agree on next month’s focus. We handle the rest.
Will we lose sales after the new site launches?
Relaunches usually dip when the look changes with no reason behind it. That’s why we start with an audit. Every change ties back to something we found in your data, and we watch the numbers after launch to catch anything that slips.
Can you work with our existing developer or agency?
Yes. We can hand off developer-ready designs or work alongside your developer. It often works best to keep the build with us, though. The people who designed each change make sure it ships as intended, and the site is ready for ongoing improvements from day one.
Who will we actually work with?
You work with Adam from the first call through launch. He leads the strategy, messaging and design, and brings in specialists he’s worked with for years where a project needs them: copywriters who know what sells in food, beverage and lifestyle, Shopify developers who know the platform inside and out, and SEO and AI search specialists. You get an expert on every part of the work, without the layers and overhead of a big agency. Meet Adam →