Privacy Policy

This policy explains what information Reciprocal collects through reciprocal.co, how we use it, and the choices you have. Reciprocal is a web design and development studio run by Reciprocal LLC, based in Ventura, California. When this policy says “we” or “us,” it means Reciprocal.

Information you give us

• Contact form: your name, email address and website. When you click Continue on the first step, we save these details so we can reply even if you don’t finish the form. If you go on to the second step, we also collect what you need help with, your budget range, your timeline, your message and how you heard about us.
• Call booking: when you book an intro call, our scheduling tool (Cal.com) collects your name, email address and any answers you give on the booking form.
• Newsletter: if you sign up for our emails, we collect your email address and, if you give it, your name.
• Email and calls: anything you send us directly, such as emails, files or notes from a call.

Information collected automatically

We keep this to a minimum. We don’t use Google Analytics, advertising pixels or tracking cookies.

• Basic technical data: our hosting provider (Cloudflare) processes standard request data such as IP address, browser type and the pages requested, to deliver the site and protect it from abuse.
• Spam protection: our forms use Cloudflare Turnstile, which checks browser and device signals to tell people from bots.
• Site statistics: we run our own privacy-friendly statistics, without cookies or third parties. They record which pages are viewed, roughly how far down the page you scroll, which buttons you press, the referring site or campaign link, your device type and browser, and your approximate location (city level, worked out by Cloudflare from your IP address; we don’t store the IP address itself). Visits are grouped by a random ID that only lasts while your browser tab is open, and a code that changes every day, so we can’t follow you from one day to the next or across other sites.

How we use your information

• To reply to your inquiry and schedule calls.
• To prepare proposals and deliver work if you become a client.
• To send our newsletter, if you signed up. Every email has an unsubscribe link.
• To understand how people find and use the site, so we can improve it.
• To keep the site secure and prevent spam.
• To meet legal, tax and accounting requirements.

Who we share it with

We don’t sell your personal information, and we don’t share it for advertising. We share it only with service providers that help us run the business, and only as needed for them to do that work. We may also share information if the law requires it, to protect our rights, or as part of a sale or transfer of the business.

Cookies

The site doesn’t use tracking or advertising cookies. Cloudflare and Turnstile may set strictly necessary cookies for security. Embedded tools, such as the Cal.com booking calendar on our call page, may set their own cookies under their own policies.

How long we keep it

We keep inquiry details, including unfinished form entries, for up to 24 months after our last contact, then delete them. If you become a client, we keep project and billing records as long as needed for the work and for tax and accounting purposes. You can unsubscribe from emails at any time, and you can ask us to delete your information sooner (see below).

Your choices and rights

You can ask us to tell you what personal information we hold about you, correct it, or delete it. Email us at hello@reciprocal.co and we’ll respond within 30 days. Depending on where you live, including California, you may have additional rights under local privacy laws. We won’t treat you differently for using them.

Security

We use reputable providers and limit access to the information we collect. No method of sending or storing data online is completely secure, so we can’t guarantee absolute security.

Children

This site is meant for businesses and isn’t directed at children under 16. We don’t knowingly collect information from them.

Links to other sites

Our site links to other websites, including client sites in our case studies. Their privacy practices are their own.

Changes to this policy

If we change this policy, we’ll update the date at the top of this page.

Contact

Questions about this policy or your information? Email hello@reciprocal.co.