Hey! 👋
Writing landing page copy that actually converts can feel like a daunting task. You know your product or service is great, but getting that across in a way that’s clear, compelling, and persuasive? That’s another story.
Some people hesitate to use AI for copywriting, worried it’ll sound robotic or generic. But here’s the thing: ChatGPT isn’t a replacement for good marketing—it won’t do everything for you, but it’s a great tool to make your process easier. With the right approach, you can use it to refine your messaging, generate ideas, and test different angles without starting from scratch every time.
If you’ve ever stared at a blank page trying to write a headline, explain your value proposition, or craft a compelling CTA, you’re not alone. But instead of overthinking it, try these three ChatGPT prompts to get things moving and create landing page copy that actually converts.
💡 3 ChatGPT Prompts to Write Landing Page Copy That Converts
1. Craft a Compelling Headline
A strong headline grabs attention and sets the tone for the page. Testing multiple options ensures you find the most impactful one.
Prompt: “Act as a conversion copywriter. Write 5 headline options for a landing page that sells [product/service]. Each should be clear, short, and focus on the biggest benefit to the customer.”
Example:
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Before: “Our CRM Software Helps You Stay Organized.”
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After: “Close more deals with a CRM built for speed.”
2. Nail Your Value Proposition
A well-defined value proposition builds trust and gives visitors a reason to stay and take action by emphasizing unique, tangible benefits.
Prompt: “Explain why [target audience] should choose [product/service] over competitors. Focus on unique benefits, key differentiators, and emotional appeal.”
Example:
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Before: “Our coffee is high-quality and tastes great.”
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After: “Sustainably sourced, barista-approved coffee that fuels your best mornings—without the coffee shop price tag.”
3. Write an Action-Oriented CTA
Your CTA is the final push toward conversion. Making it clear, action-driven, and benefit-focused increases engagement and conversions.
Prompt: “Write 3 compelling call-to-action phrases for a landing page offering [product/service]. Make them action-oriented, benefit-driven, and 5 words or less.”
Example:
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Before: “Learn More.”
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After: “Get Started in 60 Seconds!”
🚀 Actionable Tip
Use one (or all) of these prompts to refine your landing page copy. Take 10 minutes to generate fresh ideas, test new headlines, or optimize your CTA. Small tweaks can lead to big conversion improvements!
Why This Matters
Great landing page copy isn’t just about sounding good—it directly impacts your bottom line. Here’s how:
✅ Keeps Visitors Engaged – The right words hook your audience, keeping them from bouncing off your page too soon.
✅ Drives More Conversions – Strong CTAs and persuasive messaging reduce hesitation and make it easier for visitors to take the next step.
✅ Saves Time & Effort – Instead of second-guessing your copy, you can quickly test different variations with AI and refine them based on real-world results.
The better your copy, the better your results—so give these prompts a try and see the difference!
Keep optimizing and growing,
Adam Goetz @ Reciprocal
