Nordic Home Solutions
Elevating a Home Renovation Contractor
TL;DR
The Challenge
In the competitive landscape of home improvement services, Nordic Home Solutions faced the pressing challenge of an outdated online presence and a brand identity that needed a modern touch. As a family-owned contractor known for their exceptional craftsmanship, their existing website didn’t quite align with their stellar reputation.
The task at hand was to seamlessly merge tradition with modernity, elevating Nordic’s digital and visual appeal to match their high-quality services.
The Outcome
Our efforts resulted in a modern website seamlessly showcasing Nordic’s expertise. A sophisticated soft gold palette, symbolizing luxury and quality commitment, dominated the design. Dream-like color gradients added depth, echoing the brand’s ethos, “Time to start dreaming.”
Beyond the website, this design language influenced marketing materials such as brochures, door hangers, billboards, and more, all aiming to create a cohesive brand story.
The refreshed identity helped Nordic’s business growth by externally solidifying them as a high-end service provider which helped them attract and close deals with newfound confidence.
Creating a Cohesive Brand Identity to Match Quality Craftsmanship
Nordic Home Solutions, a beacon of quality craftsmanship in the realm of home renovation, had a solid reputation but an outdated online presence that didn’t quite match their stellar services.
As a family-owned and operated business, their commitment to excellence resonated with their loyal customer base, yet they recognized the need to modernize their brand touchpoints.
Our journey began by understanding their unique offerings and approach. The challenge lay in transforming a traditional service provider into a contemporary, high-end brand, both online and offline.
Nordic's overarching goal was clear — to elevate their perceived value and establish themselves further as a top-tier service provider in their area.
It was an opportunity for us to not just redesign a website but to redefine a brand, reflecting Nordic's commitment to quality and craftsmanship.
Our approach began with a comprehensive audit of Nordic's existing content and website structure. We identified areas where we could improve the user experience and the clarity of how they communicate their offerings and services.
We utilized the visual design stage not only to enhance the website but to explore and redefine Nordic's brand identity.
The chosen soft gold or light taupe color palette exudes a sense of luxury, perfectly aligning with their craftsmanship.
The dream-like quality, achieved through color gradients, resonates with Nordic’s brand statement, “Time to start dreaming.”
With the brand’s visual foundation set, we extended this refreshed identity into various collateral pieces, including business cards, brochures, door hangers, folders, yard signs, event banners, and billboards.
By extending the design philosophy beyond the website, the marketing materials now help define a cohesive brand identity.
The Payoff
The refreshed brand identity and cohesive touchpoints have propelled Nordic towards continued business growth.
Externally, the elevated brand perception has positioned them as a high-end service provider, attracting new customers and closing business deals with confidence. Internally, the newfound cohesive brand identity has instilled a sense of pride and confidence among the Nordic team, fostering a positive and motivated work environment.
The project’s success has not only aligned Nordic Home Solutions with contemporary design standards but has also contributed to their sustained success and growth within the competitive home improvement market.
