JL Remodeling
Building on the Success of Home Transformations
TL;DR
We revitalized a remodeling company’s website to reflect their growth after appearing on a hit TV show, enhancing their brand’s design focus while maintaining strong lead generation.
The Challenge
JL Remodeling, a prominent home remodeling contractor in Lynnwood, Washington, faced a digital dilemma. Following the success of being a main part of HGTV’s Unsellable Houses, their website failed to keep pace with their rapid growth. They were dealing with a dated online presence that didn’t mirror the excellence of their work.
The Outcome
We helped to redefine JL Remodeling’s digital identity, delivering a refreshed WordPress site. They’re now equipped with a sophisticated website that not only showcased their high-quality services but also elevated the perceived value of the brand in the eyes of their audience.
Building a Website to Sustain the Growth Fueled by Elevated Brand Visibility from TV
Meet JL Remodeling, led by Jeff Laurence of Unsellable Houses fame. Beyond their stellar remodeling services, they boast a strong commitment to community through their nonprofit, JL Cares, providing home repairs to local heroes. However, their outdated website didn’t quite reflect the excellence they delivered. We aimed to change that.
Our journey began with a meticulous reevaluation of their site's structure, emphasizing service differentiation.
The services were thoughtfully regrouped into two distinct categories: design and build. This adjustment was pivotal in dispelling the misconception that JL Remodeling was solely a construction contractor. By bringing their design capabilities to the forefront, the website now accurately mirrored the breadth of their expertise.
Wireframes helped us map out the layout before diving into the visual design phase.
Post-Unsellable Houses success, JL Remodeling's website struggled to keep up with their rapid growth. Their online presence needed a facelift to match the caliber of their work.
In the visual design phase, meticulous attention was given to the presentation of their high-quality work.
Refining typographic styles and introducing a sophisticated navy blue color palette created a visual identity that spoke volumes about JL Remodeling’s commitment to excellence.
The previous site design had strategically placed forms, generating a significant influx of submissions, thereby contributing to leads and revenue.
Understanding the importance of this revenue stream, we ensured the seamless transition of these forms, safeguarding the continuity of their substantial lead generation.
One distinctive touch in the visual design was the intentional use of overlapping components.
This not only highlighted JL Remodeling’s focus on relationships and community but also added a touch of sophistication reminiscent of their craft – much like the careful tiling they bring to their remodeling projects.
The Payoff
JL Remodeling is now equipped with a refreshed website not only reflecting their dedication to high-quality remodeling but also positioning them as a brand of distinction in the competitive market.
The newly crafted digital identity sets the stage for continued success, showcasing JL Remodeling as the go-to choice for those seeking top-notch kitchen and bath transformations in Snohomish County.
