Hey! đź‘‹
Most landing page copy is… fine. But “fine” doesn’t convert.
If you’re aiming for more clicks, more signups, or more sales, your copy needs to do the work.
Good news? ChatGPT can help you punch up your words and turn browsers into buyers—without needing to be a professional copywriter.
🚀 How to Use ChatGPT to Refine Landing Page Copy That Converts
Your landing page should do more than look pretty. It needs to persuade, inform, inspire action, and speak directly to your audience’s needs.
Here are 6 simple prompt styles to supercharge your copy using ChatGPT:
More Persuasive
“Rewrite this CTA to focus on a bold emotional benefit and make it more compelling for a visitor to take action.”
Example:
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Original: “Try our app for free”
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ChatGPT Rewrite: “Break free from the chaos—get organized in minutes.”
More Informative
“Rewrite this headline to include a specific detail or proof about how our product/service solves the visitors pain point.”
Example:
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Original: “All-in-one CRM solution”
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ChatGPT Rewrite: “Trusted by over 5,000 small businesses to track leads, close deals, and grow faster.”
More Descriptive
“Describe the outcome someone will experience after using our product or service. Use very visual language.”
Example:
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Original: “Faster shipping for your orders”
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ChatGPT Rewrite: “Your customers get their products in 2 days or less—no stress, no complaints.”
More Humorous
“Rewrite this line with a playful tone that will connect with our audience in a meaningful way, while keeping the core message intact.”
Example:
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Original: “Easy-to-use time tracking app”
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ChatGPT Rewrite: “Track time without losing your mind.”
More Action-Oriented
“Make this copy more urgent and action-focused—speak directly to someone ready to take the next step.”
Example:
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Original: “Discover our platform”
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ChatGPT Rewrite: “Unlock your next growth move—start free today.”
More Empathetic
“Reframe this copy to show deep understanding of the user’s frustration or desire.”
Example:
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Original: “Struggling to manage client feedback?”
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ChatGPT Rewrite: “Overwhelmed by messy email threads and lost edits? Take control of client feedback with one simple tool.”
🚀 Actionable Tip
Open ChatGPT and rewrite 3 key pieces of your landing page copy: your headline, CTA, and main benefit statement. Use the prompt styles above to create 2–3 variations of each. Test them with real users or A/B tools to see what sticks.
Why This Matters
Strong landing page copy is the difference between bouncing and buying. These ChatGPT prompt styles help you:
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Highlight what really matters to your customers
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Show your value with more clarity and emotion
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Turn curiosity into conversions without hiring a copywriter
Keep refining what converts,
Adam Goetz @ Reciprocal
