---
title: "B2B Websites That Generate Leads | Reciprocal"
description: "Explain what you do and why it matters before the first call, so your B2B sales team spends less time explaining and more time closing."
url: https://reciprocal.co/who-we-help/b2b/
---

For B2B Companies

# A website that explains what you do and helps your team close.

We help B2B companies with a complex offer replace an outdated site with a clear, credible one that explains your value, builds trust before the first call and brings in better leads.

[Book an Intro Call](https://reciprocal.co/call/) [See our work →](https://reciprocal.co/work/)

We’ve helped 50+ brands

## When the site undersells the business, your sales team has to make up for it.

-   The site is an outdated wall of text, or a single page trying to say everything.

-   Prospects can’t tell what you do differently, so you get price-shopped or skipped.

-   Your team re-explains the basics on every first call.

-   The site doesn’t reflect how established the company really is.


Buyers look at your site before they talk to you. If it confuses them, the conversation starts from behind, or doesn’t happen.

> “They translated our complex enterprise solution into a website that materially helps our sales team explain what we do and why it matters.”

**David Sonenstein, VP Product Strategy, AMI Strategies**
Clients include American Red Cross, Carhartt, and U-Haul

[

![AMI Strategies website](https://reciprocal.co/_astro/thumb.mB6s0DEs_Z10EFx6.webp)

AMI Strategies

### Transforming a website into a powerful sales tool

](https://reciprocal.co/work/ami-strategies/)[

![United Pet Care website](https://reciprocal.co/_astro/thumb.gR8Eu2BG_1C8cuC.webp)

United Pet Care

### Designing a site for a conference a few weeks out, then building it out further

](https://reciprocal.co/work/united-pet-care/)

## How we help.

### Conversion Audit

Find where visitors lose interest and what isn’t clear, before you spend on a redesign.

[Learn more →](https://reciprocal.co/services/conversion-audit/)

### WordPress Websites

Messaging, structure and design that make your value clear and your company look as established as it is.

### Conversion Rate Optimization

Keep the site current, fast and improving after launch.

[Learn more →](https://reciprocal.co/services/conversion-rate-optimization/)

### SEO & AI Search

Get found when buyers search Google or ask AI tools for what you do.

[Learn more →](https://reciprocal.co/services/seo-ai-search/)

### Landing Pages

Focused pages for campaigns, events and new offers.

[Learn more →](https://reciprocal.co/services/landing-pages/)

### Retail & Sales Assets

Decks and one-pagers that match the site, so your team tells one story.

[Learn more →](https://reciprocal.co/services/retail-sales-assets/)

[Book an Intro Call](https://reciprocal.co/call/)

## How it works.

[See how we work →](https://reciprocal.co/process/)

1.  ### Find what’s holding the site back

    We review your site, your analytics and how prospects find you, to see where interest drops and what’s unclear.

2.  ### Make your value clear

    We sharpen the messaging, then design and build the pages that explain what you do and build trust before the first call.

3.  ### Keep it working for sales

    After launch, we keep improving the site so it brings in better leads and gives your team less to explain.


FAQ

## Questions from B2B companies.

[See all questions →](https://reciprocal.co/faq/)

You mostly work with consumer brands. Is this a fit for us?

Yes. Most of our work is with consumer brands, and B2B companies are a steady part of it. The core skill is the same: making a complex offer clear and easy to trust.

What platform do you build on?

Usually WordPress. We also build on Webflow, a headless CMS or a custom-coded site when that’s the better fit, and recommend one based on who needs to update the site and how.

How long does a project take?

It depends on the scope. A landing page or a focused redesign of key pages can take a couple of weeks. A full site usually takes 6 to 10 weeks, depending on how many pages and how much messaging work is needed.