--- title: "Shopify Redesign for Growing Brands | Reciprocal" description: "A Shopify site rebuilt around how your customers decide, so it looks as established as your brand and turns more of your traffic into orders." url: https://reciprocal.co/services/shopify-redesign/ --- Shopify Redesign # A Shopify site as strong as the brand behind it. For growing food, beverage and lifestyle brands whose launch-era site no longer fits. We sharpen your message, then redesign the pages that decide sales, so shoppers and retail buyers see why to pick you and buying feels easy. [Book an Intro Call](https://reciprocal.co/call/) [See our work →](https://reciprocal.co/work/) We’ve helped 50+ brands ![Lamb & Co.](https://reciprocal.co/_astro/lamb-co.Ba2A4CwQ.svg)![Seymour Duncan](https://reciprocal.co/_astro/sd.CjgDxO_c.svg)![It’s Nola](https://reciprocal.co/_astro/its-nola.BXAGxfSn.svg)![Decibel](https://reciprocal.co/_astro/decibel.DFe1VZPA.svg)![Good Sense](https://reciprocal.co/_astro/good-sense.D_-Bwfh_.svg)![Final Game Sports](https://reciprocal.co/_astro/final-game-sports.3bZ5AK92.svg)![Aylor](https://reciprocal.co/_astro/aylor.BWlGZ2dv.svg) Sound familiar? ## Your brand has grown. Your site hasn’t. - It still looks like the launch version, smaller than your brand. - Shoppers land from ads, browse, then leave before adding to cart. - One site serves shoppers, buyers and wholesale, and fits none of them. - Your team can’t update it, so launches and promos wait. The longer the site lags behind the brand, the more each visit costs you, and the more first impressions go to brands whose sites look more established. ## Not every project is a full redesign. Every project starts with a Conversion Audit, and what we find sets the size. We’ll recommend the smallest change that gets the result. [See the Conversion Audit →](https://reciprocal.co/services/conversion-audit/) ### Targeted fixes The key pages and buying flow, reworked around what the audit found. Usually a few weeks ### Full redesign Messaging, design and build across the pages that decide sales. Usually 6 to 10 weeks ## What’s included. - ### Positioning and messaging first We pin down what makes you the obvious pick, before any design. - ### Design for the pages that decide sales Home, collection, product and cart pages, designed mobile first. - ### A clear path for every audience Shop online, find in store, wholesale and corporate orders. - ### Built on Shopify With reusable sections your team can update without a developer. - ### Ready for search and AI Product data AI tools can read, and redirects that keep your rankings. - ### Handoff and support A walkthrough for your team and 30 days of support after launch. **On WooCommerce?** We can move you to Shopify without losing your rankings or data. [Book an Intro Call](https://reciprocal.co/call/) ## Turn a site that undersells your brand into one that sells it. - ![Before and after: hero redesign for Addo Play by Reciprocal](https://reciprocal.co/_astro/addo-desktop.C-NPsgQu_Z1vIAjH.webp) - ![Before and after: hero redesign for Adams Limitless by Reciprocal](https://reciprocal.co/_astro/adams-desktop.DGdA_HBm_dH4oo.webp) - ![Before and after: hero redesign for Denver Athletics by Reciprocal](https://reciprocal.co/_astro/denver-desktop.DCIuo2Hs_Z21SFbO.webp) - ![Before and after: hero redesign for Backlit Art by Reciprocal](https://reciprocal.co/_astro/backlit-desktop.1aJ5A7xJ_2r2V7a.webp) - ![Before and after: hero redesign for Dominion Hemp by Reciprocal](https://reciprocal.co/_astro/dominion-desktop.CMs4JWx9_23vfKb.webp) - ![Before and after: hero redesign for House Buyers of America by Reciprocal](https://reciprocal.co/_astro/house-buyers-desktop.BZsjGSiu_Z2hUBMy.webp) - ![Before and after: hero redesign for Robbins Contracting by Reciprocal](https://reciprocal.co/_astro/robbins-desktop.C7-UTinp_Z1090TR.webp) - ![Before and after: hero redesign for YGC by Reciprocal](https://reciprocal.co/_astro/ygc-desktop.CVktQIM-_Z6VqQm.webp) - ![Before and after: hero redesign for Cache by Reciprocal](https://reciprocal.co/_astro/cache-desktop.DXatsx4E_Z25Xc5M.webp) - ![Before and after: hero redesign for Private Label Express by Reciprocal](https://reciprocal.co/_astro/ple-desktop.B6OpMJNI_1ii8hC.webp) +16.5% average order value after a Shopify redesign > “The redesign improved the shopping flow, increased average order value, and generated more wholesale and corporate inquiries.” **Margaret Barrow, CEO and Founder, It’s Nola** Snack brand stocked in office pantries at Google, Netflix and Goldman Sachs ## See how we’ve helped 50+ brands get more from their website. We helped these brands sharpen their message, simplify buying and turn more visitors into orders. [ ![It's Nola website](https://reciprocal.co/_astro/thumb.i7Z-OIeg_Z5bhAn.webp) It's Nola ### Simplifying buying for a snack brand sold online, wholesale and in offices ](https://reciprocal.co/work/its-nola/)[ ![Lamb & Co. website](https://reciprocal.co/_astro/thumb.B-sjfrn1_1MpCeS.webp) Lamb & Co. ### Bringing a home goods store, realtor and design studio together in one site ](https://reciprocal.co/work/lamb-co/)[ ![Final Game Sports website](https://reciprocal.co/_astro/thumb.BunHnJmQ_ZYUcJD.webp) Final Game Sports ### Making custom team uniforms easy to design and order online ](https://reciprocal.co/work/final-game-sports/) [See More Case Studies](https://reciprocal.co/work/) How it works ## A site that sells, without the guesswork. 1. ### Diagnose We start with a Conversion Audit to find where shoppers drop off and what to fix first. 2. ### Position & Fix We sharpen your messaging, then design and build the pages that decide sales, with set points for your feedback. 3. ### Launch and measure You launch a site that’s easier to trust and buy from, and we track what changes against your baseline. [See the full process →](https://reciprocal.co/process/) ### Price and timeline Price Most projects run $8k to $30k Depending on catalog size, bundles or subscriptions, wholesale paths and custom features. You get a fixed scope and price after the audit. Timeline A few weeks to 10 weeks A few weeks for targeted fixes, 6 to 10 weeks for a full redesign. Audit credit Goes toward the project If you start within 60 days of your audit. ## Before and after a redesign. Every redesign starts with an audit to size the project. After launch, we keep improving conversion and build your visibility in search. Step 1 · Diagnose ### Conversion Audit Find where shoppers drop off and what to fix first. [Learn more →](https://reciprocal.co/services/conversion-audit/) Step 2 · Fix ### Shopify Redesign Targeted fixes or a full redesign, scoped from the audit. You’re here Step 3 · Improve ### Ongoing improvement Keep turning more visitors into orders after launch. [Conversion Rate Optimization →](https://reciprocal.co/services/conversion-rate-optimization/)[SEO and AI Search →](https://reciprocal.co/services/seo-ai-search/) FAQ ## Questions about a redesign. [See all questions →](https://reciprocal.co/faq/) Will a redesign hurt our SEO? Not if it’s done right. We map redirects, keep the pages that already rank, and structure product data so search engines and AI tools can read it. Will we lose sales after the new site launches? Relaunches usually dip when the look changes with no reason behind it. Every change we make ties back to something we found in your data, and we watch the numbers after launch to catch anything that slips. Will our team be able to update the site? Yes. We build with reusable sections and walk your team through them, so launches and promos don’t wait on a developer. Can you work with our existing developer? Yes. We can hand off developer-ready designs or work alongside your developer. It often works best to keep the build with us, so each change ships as designed and the site is ready for ongoing improvements.