---
title: "Retail & Sales Assets That Win Shelf Space | Reciprocal"
description: "Win and keep shelf space with sell sheets and buyer decks that make your brand an easy yes for retailers and distributors."
url: https://reciprocal.co/services/retail-sales-assets/
---

Retail and Sales Assets

# Sales materials that help you win the shelf.

Sell sheets, line review and distributor decks, and brand one-pagers for growing food, beverage and lifestyle brands. Designed to match your website and packaging, so buyers see one clear, credible brand everywhere they look.

[Book an Intro Call](https://reciprocal.co/call/)

We’ve helped 50+ brands

![Lamb & Co.](https://reciprocal.co/_astro/lamb-co.Ba2A4CwQ.svg)![Seymour Duncan](https://reciprocal.co/_astro/sd.CjgDxO_c.svg)![It’s Nola](https://reciprocal.co/_astro/its-nola.BXAGxfSn.svg)![Decibel](https://reciprocal.co/_astro/decibel.DFe1VZPA.svg)![Good Sense](https://reciprocal.co/_astro/good-sense.D_-Bwfh_.svg)![Final Game Sports](https://reciprocal.co/_astro/final-game-sports.3bZ5AK92.svg)![Aylor](https://reciprocal.co/_astro/aylor.BWlGZ2dv.svg)

Sound familiar?

## Buyers decide fast.

-   Your sell sheet is years old, or just a photo and a price list.

-   Every new buyer meeting means rebuilding a deck at the last minute.

-   Your website, deck and packaging tell different stories.

-   Buyers look you up before the meeting, and the site undersells you.


When the materials look less established than the product, buyers hesitate, and sell-in slows.

## What we make.

-   ### Sell sheets

    For retail buyers, distributors and brokers.

-   ### Line review and distributor decks

    That make the case for your brand with your story and numbers.

-   ### Brand and investor one-pagers

    The short version of your story, ready to send.

-   ### Editable templates

    So your team can update products and numbers without starting over.

-   ### A matching wholesale or where-to-buy page

    On your site, if you need one.


[Book an Intro Call](https://reciprocal.co/call/)

![It’s Nola sell sheet](https://reciprocal.co/_astro/nola-sell.Dz_gbvUw_2rQFMV.webp)

![Hudsons Cafe promo card](https://reciprocal.co/_astro/hudsons.uD7_ULUS_Z1ntgG8.webp)

![United Pet Care broker flyer](https://reciprocal.co/_astro/upc.NmLbC7rA_Dbj90.webp)

![Shoop postcard](https://reciprocal.co/_astro/shoop.BVcdW4Sg_ZgTWsh.webp)

![ChowNow and Pepsi holiday sell sheet](https://reciprocal.co/_astro/cn-pepsi.CC5gaQL9_1Ok180.webp)

![Rebel Eats sell sheet](https://reciprocal.co/_astro/rebel.BX7dWVwQ_1QR8uO.webp)

![ChowNow trifold brochure](https://reciprocal.co/_astro/trifold.BpOF9X6v_Z1AxOd5.webp)

![Yummy Tummy menu](https://reciprocal.co/_astro/yummy.D1-v6ifA_1UR9E0.webp)

![It’s Nola corporate sheet](https://reciprocal.co/_astro/nola-corp.DYiSXYm3_Z2g7TLE.webp)

![AMI sell sheet](https://reciprocal.co/_astro/ami.D3lJM_FK_Z1iKaHr.webp)

![ChowNow sell sheet](https://reciprocal.co/_astro/chownow.DmnUognj_Z1twkPo.webp)

## See how we’ve helped 50+ brands get more from their website.

Brands that sell online, wholesale and in stores, with one clear story everywhere.

[

![It's Nola website](https://reciprocal.co/_astro/thumb.i7Z-OIeg_Z5bhAn.webp)

It's Nola

### Simplifying buying for a snack brand sold online, wholesale and in offices

](https://reciprocal.co/work/its-nola/)[

![Lamb & Co. website](https://reciprocal.co/_astro/thumb.B-sjfrn1_1MpCeS.webp)

Lamb & Co.

### Bringing a home goods store, realtor and design studio together in one site

](https://reciprocal.co/work/lamb-co/)[

![Decibel website](https://reciprocal.co/_astro/thumb.Ce25fsoO_3d8I3.webp)

Decibel

### Giving a new energy drink brand a site ready to sell from day one

](https://reciprocal.co/work/decibel/)

[See More Case Studies](https://reciprocal.co/work/)

> “The redesign improved the shopping flow, increased average order value, and generated more wholesale and corporate inquiries.”

**Margaret Barrow, CEO and Founder, It’s Nola**
Snack brand stocked in office pantries at Google, Netflix and Goldman Sachs

How it works

## Walk into every buyer meeting ready.

1.  ### Tell us about the meeting

    Who you’re pitching, what they care about and when it is.

2.  ### We write and design the materials

    Using your products, numbers and brand, with a round of feedback along the way.

3.  ### Walk in ready

    Polished materials that match your site and packaging, plus templates for the next pitch.


### Price and timeline

Scope and price

Quoted after the intro call

A single sell sheet and a full line review deck are very different jobs.

Timeline

Usually 1 to 2 weeks per piece

Book ahead of trade shows and line reviews.

## When brands bring us in.

Most sales asset projects start with a meeting on the calendar or a change in the line.

-   ### A line review coming up

    A deck that makes the case for more shelf space.

-   ### A trade show or expo

    Sell sheets and one-pagers to hand out, and a page to send people to.

-   ### New distributor or broker talks

    Materials that help someone else sell your brand for you.

-   ### New products or a rebrand

    Updated materials so everything matches the new look.


Pair them with a [Shopify Redesign →](https://reciprocal.co/services/shopify-redesign/) or a [Landing Page →](https://reciprocal.co/services/landing-pages/)

FAQ

## Questions about sales assets.

[See all questions →](https://reciprocal.co/faq/)

Do you write the content, or just design it?

Both. We shape the story and the copy with you, then design it. You bring the numbers and product details.

Can you work from our brand guidelines?

Yes. Everything matches your existing brand and packaging. We don’t redesign the brand itself.

Can we update them ourselves?

Yes. You get editable templates, so new products, prices and retailers don’t need us each time.