---
title: "FAQ | Reciprocal"
description: "Straight answers on cost, timelines and how Reciprocal works, so you can tell whether we're the right fit before you book a call."
url: https://reciprocal.co/faq/
---

FAQ

# Questions worth asking before you hire a studio.

Straight answers on cost, timelines and how we work, so you can tell whether we’re the right fit before you book a call.

## Still have questions?

Book a short intro call and we’ll talk through your site, your goals and the right first step.

[Book an Intro Call](https://reciprocal.co/call/) [Or contact us →](https://reciprocal.co/contact/)

## Getting started.

How do we get started?

It starts with a call to talk through what’s holding the site back and where you want to grow. If there’s a clear opportunity, we’ll recommend the right first step and a focused scope, so you know exactly what happens next.

Do we have to start with the audit?

We highly recommend it. A redesign built on guesses can look better and sell worse, so the audit makes sure the work goes where it’ll move your numbers. The fee goes toward the next step if you move forward within 60 days. If you have a launch date coming up, we can start with a landing page and run the audit alongside it.

We have a launch or busy season coming up. Can you work around it?

Yes, and we’ll plan around it. The audit can happen any time. A redesign can be timed to launch before or after your busy season, and a launch page can go live first so the rest of the site is ready to follow.

## Fit.

Do you only work with food and beverage brands?

Most of our work is with growing food, beverage and lifestyle brands, from snacks and drinks to apparel, active and home goods, including a home goods store and design studio. We also work with a small number of B2B companies.

[How we work with B2B companies →](https://reciprocal.co/who-we-help/b2b/)

Do you work with brands that sell mostly in stores?

Yes. For retail-first brands, the site is the one channel you own: full-margin orders, customer data, a where-to-buy path that drives store sales, and the page retail buyers check before a meeting.

We’re an early-stage brand. Is this for us?

If you’re still proving the product, a full redesign is usually too early. An audit is often the right-sized first step, so you fix what matters most before spending more.

We’re a B2B company. Is this a fit for us?

Yes. Most of our work is with consumer brands, and B2B companies are a steady part of it. The core skill is the same: making a complex offer clear and easy to trust.

What platform do you build on?

For consumer brands, Shopify, which is where we do our best work. If you’re on WooCommerce, we can help you move over without losing what you’ve built. B2B sites are usually on WordPress, and we also build on Webflow, a headless CMS or a custom-coded site when that’s the better fit, based on who needs to update the site and how.

## Cost, timeline and results.

What does a project cost?

We usually start with a Conversion Audit, which runs around $1,000. From there, the work is scoped to what we find, from a few targeted fixes to a full redesign, which typically runs $8k to $30k. If you move forward within 60 days, the audit fee goes toward it.

How much does a landing page cost?

It depends on the page. A focused promo page costs less than a long product story page, and building several pages at once lowers the cost of each. We’ll give you a fixed price after the intro call.

How long does a project take?

It depends on the scope. Audits take one to two weeks, and a landing page usually takes one to three weeks. Targeted fixes to key pages can take as little as a few days to a week, depending on what’s needed, and a full redesign, for an online store or a B2B site, usually takes 6 to 10 weeks. We’ll set a timeline together around your priorities. Clearer messaging shows up at launch, and conversion gains follow as traffic comes through.

Do you guarantee results?

No honest studio can promise a specific lift before seeing your data. What we do commit to: every change is tied to a finding, we record your baseline numbers before we start, and we report on what moved, after launch or every month on an ongoing plan. We measure it by the numbers that matter to your business: conversion rate, average order value, mobile performance and, for retail-first brands, where-to-buy clicks and wholesale inquiries.

## Working together.

Who will we actually work with?

You work with Adam from the first call through launch. He leads the strategy, messaging and design, and brings in specialists he’s worked with for years where a project needs them: copywriters who know what sells in food, beverage and lifestyle, Shopify developers who know the platform inside and out, and SEO and AI search specialists. You get an expert on every part of the work, without the layers and overhead of a big agency.

[Meet Adam →](https://reciprocal.co/about/)

How involved does our team need to be?

Not very. For a project, we’ll need access to Shopify and your analytics (that’s how we see where shoppers actually leave), a kickoff conversation, and quick feedback at a few review points. On an ongoing plan, it’s a short monthly check-in to review the report and agree on next month’s focus. We handle the rest.

Can you work with our existing developer or agency?

Yes. We can hand off developer-ready designs or work alongside your developer. It often works best to keep the build with us, though. The people who designed each change make sure it ships as intended, and the site is ready for ongoing improvements from day one.

Will our team be able to update the site?

Yes. We build with reusable sections and walk your team through them, so launches and promos don’t wait on a developer.

Can you work from our existing brand, photos and guidelines?

Yes. Everything we make matches your existing brand, product photography and packaging. If something’s missing, we’ll tell you early.

Do you do branding or packaging design?

Not ourselves. We focus on the website and the sales materials around it, and we’ll make sure the site carries the brand and packaging you’ve built. If you need branding or packaging work, we can recommend experts we’ve worked with.

## The Conversion Audit.

What does the audit look at?

We review your analytics, key pages, mobile flow, messaging and retail-buyer path, then walk you through a prioritized list of what to fix. Any redesign is scoped from those findings, not from guesses.

We don’t get much traffic yet. Is it still worth it?

If you have steady traffic and orders coming in, yes. With very little traffic the numbers say less, so the work leans more on messaging and the buying flow, and testing only comes in where your traffic can support it. We’ll tell you on the intro call if it’s too early.

## Redesigns.

Our last redesign looked better but didn’t sell better. Why would this be different?

That’s exactly why we start with a diagnosis. Every change is tied to something we found in your data, and the person who scopes the work stays on it from start to finish.

Can you fix a few pages instead of doing a full redesign?

Often, yes. If your site already looks good, with strong photography and a clear brand, the fix is usually in the product pages and buying flow rather than the look. The audit shows whether targeted fixes will move the numbers or whether the site needs a rebuild, and we’ll recommend the smallest change that gets the result.

Will we lose sales after the new site launches?

Relaunches usually dip when the look changes with no reason behind it. That’s why we start with an audit. Every change ties back to something we found in your data, and we watch the numbers after launch to catch anything that slips.

Will a redesign hurt our SEO?

Not if it’s done right. We map redirects, keep the pages that already rank, and structure product data so search engines and AI tools can read it.

## Ongoing optimization and search.

Do we need a redesign first?

No. If your site is in decent shape, we can start right after an audit and improve what you have, for conversions or for search. If a redesign is coming later, we’ll make sure it keeps the pages that already rank.

What happens after launch?

You get 30 days of post-launch support. After that, many brands keep improving the site with an ongoing optimization retainer, which covers testing, refinements, SEO and AI search, and a monthly report.

Can you help us show up in ChatGPT and Google’s AI results?

Yes. We structure product pages, FAQs and reviews so AI search can understand and recommend your products, and we keep improving it over time. It’s still early, which is part of the case for starting now: fewer brands are working on it, and most of the work also helps you on Google.

Will you write blog posts?

Yes. We write blog posts, and we also focus on the pages that help people buy: product pages, comparisons and answers to the questions shoppers ask.